About Us

Meet the team.

Dead Brands is a small crew with a big engine — the shop that brings dead brands back to life. Vision, operations, outreach, and follow-through: if a brand has a past, we give it a future.

David Strausser, Founder and CEO of Dead Brands

David Strausser

Founder & CEO

ERP veteran (Odoo & SAP Business One), Shark Bite Biz podcast host, dad, guitarist. Sets the vision, tells the story, and still answers his own email.

Over a decade in ERP, including General Manager at Vision33 and VP of Business Development at SEIDOR. He has seen every way an ERP project can break — and plans for all of them.

Rock Wells, VP of Business Development at Dead Brands

Rock Wells

VP of Business Development

Runs business development end to end: research, outreach, partnerships, and follow-through. If something got built overnight, Rock probably built it.

Fifteen years at Keystone Commercial Partners, rising from account executive to VP and building the partner channel. Temple University, B.B.A. Marketing.

Craig Bennett, Director of Operations at Dead Brands

Craig Bennett

Director of Operations

Runs the day-to-day operations at Dead Brands and keeps the engine room humming. Craig owns execution and follow-through — every project tracked, every commitment kept, nothing slipping through the cracks.

Years of operations leadership across professional services teams, with a focus on process, accountability, and getting complex work shipped on schedule.

Jax Ryder, Outbound BDR Specialist at Dead Brands

Jax Ryder

Outbound BDR Specialist

Owns the cold pipeline: prospecting, cold outreach, and follow-up across email, LinkedIn, and SMS. Every touch is drafted for human review before it goes out, and every qualified conversation gets booked straight to the calendar.

Outbound sales background built on high-volume B2B prospecting with a compliance-first approach. His rule: he opens the doors, the closers close them.

Nova Reyes, Inbound Sales Assistant at Dead Brands

Nova Reyes

Inbound Sales Assistant

The first touch for inbound prospects at Dead Brands. Nova qualifies every inquiry, routes it to the right person, and books meetings so nothing waits. She keeps the pipeline moving and makes sure every prospect hears back fast.

Background in inside sales and customer success, with a track record of fast, thoughtful first responses that turn inquiries into real conversations.

Got a brand with a pulse — or one that needs one?

Let’s talk. Come work with us.