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Lessons from decades of playing guitar applied to business: deliberate practice, timing, listening before soloing, and playing with people better than you.

What Playing Guitar Taught Me About Running a Business

1. Practice doesn't make perfect — perfect practice does

Strumming the same three chords for ten years makes you a ten-year beginner. I have met guitarists who have "played for twenty years" and cannot get through a twelve-bar blues without stumbling — because they spent twenty years repeating what was comfortable, not attacking what was hard. Growth comes from deliberate practice: the uncomfortable stuff, the techniques you avoid, the metronome work nobody finds fun, the solo you slow down to half speed and rebuild note by note until your fingers hate you.

Electric guitar on a stand under a warm stage spotlight

Business is identical. Doing the same comfortable tasks for a decade doesn't build a company — attacking the hard things does. The sales calls you avoid. The difficult conversation with the underperformer. Learning to actually read the financials instead of nodding at the P&L. Every business owner has a version of the technique they avoid practicing. Yours is the thing that would move the needle if you got good at it, which is exactly why you avoid it.

2. Timing beats speed

Every young guitarist wants to play fast. Speed is impressive for about eight bars, and then everyone — the band, the audience — just wants you to land on the one. Every mature player learns that playing in time, locking with the drummer, serving the song, matters infinitely more than how many notes you can fit in a measure. The fastest guitarist in the room is rarely the best one in the room.

In business, the equivalent is execution rhythm: consistent follow-up beats frantic hustle. The company that ships on time every time beats the one that sprints and stalls. The salesperson who follows up reliably for six months beats the one who burns bright for two weeks and disappears. Speed impresses. Timing compounds.

3. Listen more than you play

The best musicians in any room are the best listeners. They hear what the song needs and play exactly that — sometimes that's a blazing solo, sometimes it's two notes, sometimes it's silence. The guitarist who plays over the singer is not expressing himself; he is failing at his job. The song is the boss. Your part serves the song.

Leaders who listen — to customers, to employees, to the market — make better decisions than the ones always waiting for their turn to talk. Your customers are telling you what to build. Are you listening or soloing? In every discovery call I run, the most valuable thing I do is shut up. The client will tell me exactly what is broken, exactly what they need, and exactly what the last vendor did wrong — if I give them the space. The consultants who pitch for forty minutes learn nothing. The ones who listen for forty minutes learn everything.

Listening applies inside the company too. The warehouse lead knows why inventory is wrong. The AR clerk knows which customers always pay late and why. The answers to your operational problems are already in the building, held by people nobody asks. Be the bandleader who listens to every player, not the guitarist who turns up his own amp.

4. Play with people better than you

Nothing accelerates your growth like being the worst player in the band. It's humbling — every rehearsal is a reminder of how far you have to go — and it's the fastest education in music. You absorb timing, taste, and technique by osmosis. You rise to the room. Stay the best player in every band and you will still be playing the same licks in ten years.

Same in business: hire people smarter than you, partner with people further along, join rooms where you're the rookie. The founder who only hires people they can dominate builds a company that cannot outgrow them. The founder who hires people who intimidate them builds a company that can go places they cannot.

Ego is the enemy of growth — in bands and in boardrooms. The moment you need to be the smartest person in the room, you have guaranteed you will never be in a smarter room. I have learned more from one lunch with someone ten years ahead of me than from a year of being the expert in the room. Seek the rooms where you are the rookie. It never stops being uncomfortable, and it never stops working.

5. Gear doesn't make the player

Beginners obsess over equipment — the right guitar, the right amp, the right pedals, as if tone lived in the price tag. Pros can make a cheap guitar sing, because tone lives in the hands. I have watched a great player pick up a $200 guitar and sound like himself in thirty seconds. The gear is the last ten percent. The player is the ninety.

In business, this is the "we need better software / more funding / a bigger team" trap. Tools help, but they don't replace skill, judgment, and reps. I've seen companies with million-dollar tech stacks get outplayed by a hungry team with spreadsheets and hustle. And I say this as someone who sells ERP implementations: the software does not fix a broken process. It accelerates whatever process you have — including the broken ones.

Close-up of guitar strings and fretboard

Master the fundamentals first. Get good at selling before you buy the sales automation. Get good at managing cash before you buy the forecasting tool. The gear multiplies the player; it does not replace them. A beginner with a $5,000 guitar is still a beginner, just a poorer one.

6. The audience doesn't care about your excuses

Nobody at the show cares that your strings are old or you didn't sleep well or the monitor mix is garbage. They paid for a performance. The show is the show. Professionals handle the chaos backstage and deliver on stage — every time, regardless of conditions.

Your customers are the same — they don't care about your supply chain problems or your staffing issues or your ERP implementation. They care about what you deliver: the order on time, the quality right, the problem solved. Every excuse you have is real, and none of them matter to the person who paid you.

This is the hardest lesson because it is unfair. The venue's power blows during your set — not your fault, still your problem. The supplier ships late — not your fault, still your problem. Business, like live music, is a performance art conducted under imperfect conditions. The professionals are not the ones with the fewest problems. They are the ones whose problems the audience never sees.

Frequently asked questions

Do you still play guitar?

Every chance I get. It's still the best thinking time I have — half my business ideas arrive somewhere between the second verse and the guitar solo. There is something about the combination of physical repetition and mental wandering that unlocks problems the desk cannot.

What's your band?

I play with Torment Ridden — we released "Molech (Valley of Slaughter)," an anti-murder track with a message that matters. Music with something to say beats background noise every time. Playing original music with a message keeps me honest about why I picked up the instrument in the first place.

How does music actually help your business career?

Pattern recognition, performance under pressure, teamwork, and creativity on demand. Reading a room full of executives is not that different from reading a crowd. Knowing when to step forward and when to hold back works in negotiations exactly the way it works in a band. Also: there's no faster way to bond with a client than finding out you both play.


Business, like music, rewards the ones who show up and do the work. If your systems need a better rhythm section — ERP, automation, AI that actually works — book a free meeting with me. Let's make your business sing. (Sorry. Had to.)

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David Strausser

Written by David Strausser

David is CEO of Dead Brands, LLC and Head of Sales (contracted) for Quaint Business Solutions — an ERP veteran of over a decade across SAP Business One and Odoo. Ex-General Manager (Northeast) at Vision33 and VP of Business Development at SEIDOR. Dad, guitarist, Eagles fan.

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